The Total Package: The Hidden (But Very Real) Impact of Podcast Artwork & Packaging on Growth
A Talk by Harry Morton , Annalise Nielsen , Jeremy Enns and Hannah Southern
About this Talk
We all know first impressions matter. And when it comes to your podcast, that first impression is formed by the combination of your show title and cover art.
But how much impact do these elements actually have on growth? In this month's office hours, we're joined by Jeremy Enns, Founder of Podcast Marketing Academy and writer of the Scrappy Podcasting Newsletter to break down a particularly juicy, data-driven case study of how one of his clients jumped from 34k–72k downloads a month... all based on a few subtle tweaks to their show's packaging.
