The Story Behind the Story: Inside the Making of Vinfamous

If you want to stand out in a crowded market, you need more than content—you need a story.

But what makes a story resonate? And how do you find the right one for your brand and your audience?

That’s what this Office Hours session is all about.

Brand Storytelling’s Jordan Kelley sits down with Dara P. Kapoor, VP of Content at Wine Enthusiast, for a fireside chat on the story-first strategy behind their hit podcast Vinfamous.

Dara reveals how Wine Enthusiast created a show that mixes wine, crime, and unforgettable characters into a podcast that hooks listeners and strengthens brand identity.

We’ll explore how storytelling choices shape the listener experience, why media companies are leaning into podcasts as brand-builders, and how Vinfamous emerged from a larger content strategy. Whether you're building a show from scratch or rebooting an existing one, this session will help you think like a showrunner, not just a marketer.