MoneyWise: Taking a 150K/month audio podcast to video (with unfiltered metrics)
A Talk by Harry Morton and Jackie Lamport
About this Talk
What happens when you take a highly produced, hyper-targeted audio show and try to make it work on YouTube? You learn a lot — fast.
In this session, we’ll unpack our journey with Moneywise: from concept to launch, the Sam Parr effect, host handoff, and why the shift to video didn’t go quite how we expected. Expect real metrics, and honest lessons on what it actually takes to grow a branded show — and when it’s worth zigging instead of zagging.
Whether you’re a brand thinking about video, a host navigating audience shifts, or a content strategist trying to make both formats vibe, this one’s for you.
