About this Talk
Before you press record, the foundation of your podcast determines its impact. In this session, Lower Street Executive Producer Marion Gruner will guide you through the crucial first phase of podcast development—defining your show’s purpose (the WHY), understanding your audience, and crafting a strategic roadmap for long-term success (with room to evolve). Andrew Ganem, Podcast Success will dive into audience profiling, helping you identify and connect with the listeners who will make your show thrive. Whether you’re starting fresh or refining an idea, this discussion will set you up with the clarity, resonance, and strategy needed to build a podcast that lasts.
