Earn It: Attention Strategies for Brand Podcast Success
A Talk by Harry Morton , Annalise Nielsen and Steve Pratt
About this Talk
After decades of working in media, Steve knows that in a world full of content, what really matters is getting your consumers’ attention. Without it, you’ve got no value. If your brand podcast doesn’t get attention, that means no listeners and is essentially a waste of your time and money. With the right attention strategy, you unlock what podcasting can really do for your brand. To get that attention, you'll need to abandon the status-quo and get creative.
He’ll share his forward-thinking approach on how to nail an attention strategy that is as unique as your business.
Following his talk, there will be 30-minutes of open-floor Q&A.
