Developing your brand’s internal super fans
A Talk by Harry Morton , Annalise Nielsen and Stevie Manns
About this Talk
Discover how a leading financial services brand podcast transformed casual listeners into dedicated super fans, driving significant growth and brand favorability. This presentation will unveil innovative internal socialization strategies that leverage the power of internal audience engagement and advocacy to build a loyal listener base.
Key highlights include:
- Super Fan Development: Learn how to identify and nurture super fans within your organization to amplify your podcast's reach.
- Engagement Tactics: Explore creative tactics such as onboarding packets, promotional events, and leveraging big firm moments to drive awareness.
- Success Metrics: Consider different metrics of success other than downloads to demonstrate to stakeholders that it’s not only downloads that matter.
